We started Slojoy over 2.5 years ago in our home kitchen roasting coffee for friends and family one pound at a time. A few things have changed since then. We roast on a bigger machine for a larger group of friends and family (some new, some old). We still make coffee we enjoy drinking black. But one thing has stayed the same and that is our mission. We didn't start a coffee roasting company to be cool, hip, rich and famous. Those things truthfully sound boring to us. Our hope with Slojoy was to create opportunities to spread joy. We know that might sound vague to you, so let us explain...
Spreading joy to us means creating spaces for community to blossom and flourish. Coffee has the ability to bring people together that wouldn't normally cross paths - we like that. That is why we do everything from small pop-ups at local art galleries to weddings and festivals, you never know what will come out of sharing stories over a cup of coffee. Spreading joy also looks like giving back to those around us in our community, Oakland. Our aim is to give a portion of our sales back to meet the needs of our neighbors. We want to help, not just talk about helping.
Join us in spreading joy - it's what we were created to experience!