EST

2014

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OUR STORY

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We started Slojoy over 2.5 years ago in our home kitchen roasting coffee for friends and family one pound at a time. A few things have changed since then. We roast on a bigger machine for a larger group of friends and family (some new, some old). We still make coffee we enjoy drinking black. But one thing has stayed the same and that is our mission. We didn't start a coffee roasting company to be cool, hip, rich and famous. Those things truthfully sound boring to us. Our hope with Slojoy was to create opportunities to spread joy. We know that might sound vague to you, so let us explain... 

Spreading joy to us means creating spaces for community to blossom and flourish. Coffee has the ability to bring people together that wouldn't normally cross paths - we like that. That is why we do everything from small pop-ups at local art galleries to weddings and festivals, you never know what will come out of sharing stories over a cup of coffee. Spreading joy also looks like giving back to those around us in our community, Oakland. Our aim is to give a portion of our sales back to meet the needs of our neighbors. We want to help, not just talk about helping.

Join us in spreading joy - it's what we were created to experience!

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LET'S

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TALK
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COFFEE

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LET'S COLLOBORATE

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SLOJOY INSTAGRAM

We love roasting for our wholesale and subscription family but seriously can’t wait to roast for our regulars every week in our Webster St. Shop. Just something special about handing over a cup of the coffee you roasted and brewed for a friend! #GOALS #SlojoyShop
We are so stoked to be slinging our cold brew and hot pour overs ALL three days at the amazing @eatrealfest! You do not want to miss this — the best food and drinks around, and all sustainably sourced and local. Mark it on your calendar and bring some friends!
There’s something special about getting fresh roasted coffee delivered to your home or office. It’s not magic, but it’s pretty dang close we think. Click that link above to try it out for yourself! #☕️
We want our coffee shop to be about more than coffee. We want it to be a hub for people of all races and backgrounds to come and share meaningful conversation over a good cup. We will be a business that stands up for the marginalized and gives voice to those who have had their voice silenced. We believe every person is created in the image of God - that means they have intrinsic value and worth, EVERY person, and we will stand on that and for that until we D I E. #loveyourneighbor #charlottesville
LIFE; don’t sleep on it.
We are excited to share with you the location for our upcoming coffee shop — right in the heart of downtown Oakland! 1528 Webster St. #ComingSoon #SlojoyShop
Yes, that’s the temporary wall in front of our building. And yes, there is some building picking up behind that wall. Actually, we just got a tentative date for opening!! But we can’t tell you just yet. In the mean while, we are stoked to have amazing art go up! Thanks @thebugs87 and @goya_goon for the beautiful piece! Go check out their show at @1amgenerator!
Saturday is for slow mornings, good friends, delicious food and fresh coffee. Do it. Go live.
The box that brings joy monthly. Order. Open. Drink with friends. Repeat.
Green coffee about to meet that #SaturdayMorning HEÃT.
Don’t sleep on this lot, it will be gone sooner than ya think. Subscribe this week and lock in a weekly / monthly delivery! This batch from El Salvador is different than our past choices and we think you’ll dig it. Shipping out August 1st.
NĒW COFFEE // Grown in El Salvador by Sergio Catani. Notes of caramel, milk chocolate and almond. This farm placed in the top ten in the 2015 @cupofexcellence — in other words, this is going to something you’ll want to order and DRINK! Shipping out August 1st.