EST

2014

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OUR STORY

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We started Slojoy over 2.5 years ago in our home kitchen roasting coffee for friends and family one pound at a time. A few things have changed since then. We roast on a bigger machine for a larger group of friends and family (some new, some old). We still make coffee we enjoy drinking black. But one thing has stayed the same and that is our mission. We didn't start a coffee roasting company to be cool, hip, rich and famous. Those things truthfully sound boring to us. Our hope with Slojoy was to create opportunities to spread joy. We know that might sound vague to you, so let us explain... 

Spreading joy to us means creating spaces for community to blossom and flourish. Coffee has the ability to bring people together that wouldn't normally cross paths - we like that. That is why we do everything from small pop-ups at local art galleries to weddings and festivals, you never know what will come out of sharing stories over a cup of coffee. Spreading joy also looks like giving back to those around us in our community, Oakland. Our aim is to give a portion of our sales back to meet the needs of our neighbors. We want to help, not just talk about helping.

Join us in spreading joy - it's what we were created to experience!

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LET'S

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TALK
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COFFEE

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LET'S COLLOBORATE

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SLOJOY INSTAGRAM

We’re taking a trip this week out camping and will be away from social media. This is just a small PSA to get out, enjoy this beautiful world, explore new places, meet new people, be kind to one another drink good coffee while your at it! Cheers to new adventures!
Roasted 10.13 Bagged 10.13 Shipped 10.14 #FRESH is an understatement.
THREE years ago today we went from having a crazy dream to a reality by launching Slojoy. We started roasting in the kitchen pound by pound not knowing much other than we wanted to make good coffee and spread joy! Guess some things never change. Blown away by all the support. Ironic that today we took a giant step closer to opening our new shop in downtown Oakland! God is good and we’re just getting started.
Hand picked. Ethiopia Guji Shakisso. Dried processed. We don’t make the magic happen. That is done way before we get these bags. We just get to be the ones to show off the hard work of farmers and families all around the world! They produce the real magic!
Did you know that when we use the words local, fresh and small batch we really mean local (roasted in Berkeley), fresh (roasted weekly) and small batch (licherally roasting 8-9 lbs at a time). Real talk tho.
Our future storefront window. The future is near. #slojoyshop
Whirling into the weekend like 💥
We want to get good coffee with a better mission into the hands of more people! Have a business, cafe, church? Let’s partner! Visit our website and let’s chat!
You know why we love doing events? Because we get to have conversations with so many amazing and diverse people! That’s why we do what we do, coffee is a great means to loving and serving our neighbors. We can drink to that! 🙋🏼‍♂️
At any given moment there are people all around the world rejoicing and weeping. We want to be people who not only celebrate with those who are happy but mourn with those who are hurting. We know the latter is harder to do than the former. Our hearts are heavy, and yet, because of our belief in a good and loving God, they are also filled with hope. We are praying for you and we can’t wait to have our shop open to be able to be a listening ear, a shoulder to cry on and a beacon of light in the darkness. #prayfortheworld #hope #suffering #comfort
Our raw Ethiopian Guji beans before being roasted. We love natural / dry processed beans, they have such a unique taste that is unparalleled among coffee (at least we think so)! Cheers.
Saturday Morning VIBEŻ | Ethiopia Guji Shakiso